About
“Find the wisdom not the judgment in what you do today”
At Sarah Freeman Coaching,
we believe in the transformative power of swimming. Led by Sarah Freeman, a Certified Coach, NCCP Swim Coach, and Certified CPCC and PCC Life Coach, my mission is to empower novice to intermediate swimmers to build confidence and embrace their aquatic journey. As a Stepmom, Competitive Swimmer, Executive Director of the Bow Valley Chamber of Commerce, and Board Director with YWCA Banff Sarah is deeply committed to community connection, empowerment, and building something bigger than herself.
Through tailored coaching sessions, supportive community events, and a focus on personal growth, we create an inclusive environment where every swimmer can thrive. Our programs emphasize technique, strength, and mental resilience, helping swimmers overcome their fears and discover the joy of being in the water. Whether you’re preparing for a race or simply looking to improve your skills, Sarah Freeman Coaching is here to guide you every stroke of the way. Join us to connect, grow, and find your fear-less warrior spirit in the water!
“Tenacity is more than endurance, it is endurance combined with the absolute certainty that what we are looking for is going to come to life by owning our voice & soul.”
— SARAH FREEMAN
Full Land Acknowledgement
At Sarah Freeman Coaching, we recognize that the waters we swim in and the lands we gather on are part of Treaty 7 territory. This area has been the traditional land of the Stoney Nakoda, Blackfoot Confederacy (including the Siksika, Piikani, and Kainai Nations), and the Tsuut’ina Nation. We also acknowledge the Métis Nation of Alberta, Region 3, whose footsteps have shaped and continue to shape this land.
As we engage in the practice of swimming, we honor the deep connection between water and land. The rivers, lakes, and waters that flow through the Bow Valley are the lifeblood of this land, carrying with them the stories of the Indigenous peoples who have cared for them since time immemorial. Water is not just a place of recreation but a vital resource that connects us to the earth, to each other, and to the generations who came before.
Through our swim coaching, we are committed to fostering respect and stewardship for the waters and lands we are privileged to use, remembering that they are sacred and inseparable from the heritage and well-being of all who live here.