About Sarah Freeman Coaching
Coaching with empathy, where confidence grows, dreams take shape, and connection creates community one ripple at a time.
I’m Sarah Freeman (she/her), a certified NCCP swim coach, CPCC and PCC life coach, and the founder of Sarah Freeman Coaching.
Rooted in compassion, grace, and kindness, I am a swim and life coach, endurance swimmer (and aspiring ice swimmer), community leader, and natural connector of people.
My work lives at the intersection of endurance, leadership, and intuition. I blend the discipline and resilience of long-distance swimming with executive leadership experience and compassionate, heart-led coaching to support women as they move forward with clarity, confidence, and steadiness.
Whether we are working together in the pool or through life coaching or mentorship, my approach is grounded and practical. I believe growth doesn’t come from pushing harder—it comes from learning how to stay present, being ok with failing, and then moving forward through what you learn, and connected to yourself as you move through challenge.
Beyond coaching, I am committed to community. I serve as a volunteer board member with YWCA Banff, supporting initiatives that strengthen equity and collective well-being. As Executive Director of the Bow Valley Chamber of Commerce, I champion local businesses and create spaces for connection, collaboration, and support. I also recently developed Swim It Forward, a program that supports young women who have faced adversity and are ready to pursue their swimming dreams.
With more than 15 years of experience coaching swimmers, I bring a people-first lens to everything I do. My work is guided by the belief that when women feel seen, heard, and supported, meaningful change becomes possible—and the impact ripples far beyond the individual.
Interested in working with me? I would love to hear from you! Book a free connection call to learn more!
Swim It Forward
For years, I’ve searched for a way to build something bigger than myself through coaching. That dream has come to life in Swim It Forward—an initiative woven into every part of Sarah Freeman Coaching. A portion of all coaching proceeds supports a young woman each year (aged 18–30) who has faced adversity and is ready to chase a dream connected to water.
This work is about more than swimming. It’s about showing up—for ourselves, and for each other. It’s about chasing your dreams, even if you’re not sure how they’ll unfold. Because there’s power in the trying. And there’s strength in the ripple effect.
“Tenacity is more than endurance, it is endurance combined with the absolute certainty that what we are looking for is going to come to life by owning our voice & soul.”
— SARAH FREEMAN
Full Land Acknowledgement
At Sarah Freeman Coaching, we recognize that the waters we swim in and the lands we gather on are part of Treaty 7 territory. This area has been the traditional land of the Stoney Nakoda, Blackfoot Confederacy (including the Siksika, Piikani, and Kainai Nations), and the Tsuut’ina Nation. We also acknowledge the Métis Nation of Alberta, Region 3, whose footsteps have shaped and continue to shape this land.
As we engage in the practice of swimming, we honor the deep connection between water and land. The rivers, lakes, and waters that flow through the Bow Valley are the lifeblood of this land, carrying with them the stories of the Indigenous peoples who have cared for them since time immemorial. Water is not just a place of recreation but a vital resource that connects us to the earth, to each other, and to the generations who came before.
Through our swim coaching, we are committed to fostering respect and stewardship for the waters and lands we are privileged to use, remembering that they are sacred and inseparable from the heritage and well-being of all who live here.